Transformers Studio Series Optimus Prime, Target Excl., Hasbro '26

Target exclusive.

Released in 2026 as part of Hasbro's Studio Series MTMTE Collection, this Leader Class Optimus Prime is built around the character's appearance in The Transformers: The Movie, the 1986 animated theatrical film that remains the definitive on-screen version of the character for an entire generation of fans. The MTMTE Collection sits within Studio Series as the dedicated line for movie-accurate figures from the original animated film, and the Leader Class slot gives the engineering team room to deliver a scaled, detailed interpretation of the G1 truck-cab Prime rather than a simplified, smaller build.

The figure ships with three accessories tied directly to key story moments from the film: the blaster Prime carries throughout the movie, the Matrix of Leadership (the artifact at the center of the film's plot), and a stake. That accessory trio makes this release specifically meaningful as a display piece for fans of the film rather than a generic Optimus Prime toy. As a Target exclusive, it was available only through Target retail channels.

At an original MSRP of $59.99, this sits at the standard Leader Class price point for the line.